In her own words
"It started with a not-so-cute experience. The idea for Glowie came about during the Jun-Sep lockdown here in Sydney. I was at Priceline searching for some lockdown self-care products when I bumped across press-on nails and thought they were such a cool concept!
But...I tried them on and ...It was a terrible experience - The nails flopped off after 1 hour of applying them, and the quality was super thin and flimsy. This experience inspired me to improve press-on nails. If there was a way I could improve both the quality and design of press-ons, then the process of getting your nails done could be not only far quicker but much cheaper too!
...And this is our mission at Glowie:We want to create DIY beauty products for girls to GLOW whilst maintaining the same quality and trendy designs you'd get from any beauty salon."
Where it all began
Like all women, Chloe wanted to maintain her beauty regime but was stifled by the restrictions of COVID lockdowns. Her background as a fashion, lifestyle and beauty content creator became the stepping stone needed to understand exactly what people were looking for and how to achieve it. Over 160k followers across TikTok and Instagram are proof of her success in understanding the field. Not one to be held back, she set about researching with a vengeance and after much trial and error, created the ultimate in-home instant manicure.
The DIY miracle
While there were products available for DIY manicures, the standards did not meet the expectations. Chloe developed salon-grade press-on nails that considered the needs of everyone with varying designs, shapes, lengths and widths to suit the most slender and petite of hands right through to those with larger and more robust nail needs. This ensured there was no need for the end-user to trim, file or shape their stick-on nails as was the case with existing off-the-shelf products. As an inspired innovator, Chloe has successfully created an easy-to-use self-manicure product that is durable as well as on-trend, allowing everyone the opportunity to enjoy the miracle of the perfect DIY manicure.
Simple application and removal
A key consideration during the research phase was to provide nails that not only look realistic and stay in place but also make the entire process as quick and simple as possible. Ultimately, Chloe created a product that requires three simple steps to apply and three even easier steps to remove. The application guide outlines the details of each step which will see your hands slaying in mere minutes.
Everything at your fingertips
Each nail palette conveniently comes with everything you need, including nails with differing bed sizes. There is no need to purchase additional items or tools. Chloe even incorporated a bundle and save option to help minimise costs while affording the opportunity to select differing lengths and designs to keep your look on fleek. Even though everything is included, there is also the option to purchase additional nail accessories to keep on living the DIY manicure dream.
Media testimonials
The achievements Chloe has made in providing a quality product can be seen in Glowie's strong social media following on TikTok and Instagram, along with being featured in revered publications such as Elle Australia, Who Magazine and InStyle. Even local news channels have picked up on her success. This is a testament to her dedication and hard work to provide a product that genuinely works and is embraced by thousands of repeat customers.
Understanding fashion trends
Another key element in Chloe’s success is her understanding of current fashion trends. Limited edition designs feature in Glowie’s catalogue to keep customers at the heart of current popular trends. Chloe’s fashion insight will always ensure that her nail designs drip. She has kept classic favourites and paired them with cutting-edge designs that allow a person to mix and match or wear a full set of the same colour or design.
To go long or short
The annoyance of trying to trim traditional stick-on nails to a more manageable or desirable length is now a thing of the past. Glowie by Her offers long press-on nails, medium press-on nails and short press-on nails in every colour and design and to complement this, the Glowie collection also comes in every nail shape imaginable. No matter what kind of nails you prefer, Chloe has made sure they are readily available for you to glow with the best DIY manicure in the room.
Drive and passion lead to success
Chloe is living proof that a determined person can achieve precisely the vision they have for success. Her vision of enabling people to GLOW has been achieved with Glowie By Her press-on nails.
Follow Chloe’s business success via LinkedIn or contact Glowie by Her today and discover the amazing products that are the result of her hard work to provide a quality, realistic and easy-to-use press-on nail that slaps in every setting.